The Digital Revolution in Music Industry: Streaming Era

The 21st century witnessed a radical transformation in the music industry. As CD sales gave way to digital platforms, streaming services like Spotify and Apple Music redefined music consumption. According to 2023 data, there are over 600 million active streaming users worldwide. These platforms have facilitated music discovery through algorithmic recommendations while creating new opportunities for independent artists. However, revenue models and artist payments remain controversial. Social platforms like TikTok are transforming the industry with the "viral hit" phenomenon. In Turkey too, the number of artists achieving international success through digital platforms increases every day.